I give human form to things that are hard to picture.

Art director and senior brand designer. For Reserve I draw how onchain index funds are built and used; for UGLYCASH I designed Uglyman; as Kathiuska I make films and comics about family and memory.

Selected work

Monetarium 2025 photowall installed at the event, original uncropped photograph Monetarium 2025Art direction Washington’s monuments, redrawn for the future of money Isometric illustration for launching a DTF ReserveIllustration to brand design From a dollar app to onchain index products Uglyman action figure with limited-supply stickers UGLYCASHCharacter and campaigns A character for a brand that chose to stay ugly Wake+Make coffee bag and Upwork mug on yellow Upwork, Wake+MakePackaging illustration The quiet minute before the working day Modern Colombia collection overview Canva RepresentsIllustration collection The street as Colombia’s living room All work Explore more projects

Brands I have worked with

  • Snapchat
  • Airbnb
  • Upwork
  • Adobe
  • Amnesty International
  • Avianca
  • Alcaldía de Medellín
  • Fiesta del Libro y la Cultura de Medellín

Practice

  • Art direction

    Concepts and creative direction for launches, campaigns and events, through to the final asset.

    Monetarium 2025

  • Visual systems

    One illustration language, carried from Reserve.org to its stand at Consensus Hong Kong.

    Reserve

  • Motion

    Short loops, filters and stickers, animated frame by frame.

    Snapchat

  • Illustration

    Characters and images that give an abstract product something to hold on to.

    UGLYCASH

  • Objects

    Apparel, merchandise and printed editions, from design and production to the shoot that launches them.

    Kathiuska objects