UGLYCASH
A character for a brand that chose to stay ugly
UGLYCASH is a dollar account for people in Latin America who earn online or get paid from abroad, started by Reserve’s former Latin America team. Its promise, “Your bank won’t do this,” called for a brand that felt honest and close, the opposite of a bank.
- Company
- UGLYCASH, in-house
- Teams
- Design and illustration
- Role
- Brand Illustrator & Animator
- Year
- Mar 2023–Mar 2025
Deliverables
Character design · illustration · animation · social media assets
Concept
A hero for people who work across borders and get paid like anyone else.
Uglyman
Part of the design team that built the brand from the ground up. I designed the original Uglyman, his look and personality, and worked with the other illustrators on the brand’s first illustration system, along with animation and assets for its social channels.
Illustration and social
Motion
Illustration and animation for UGLYCASH’s brand and social channels.
Credits
- Uglyman, character design and illustration
- Catalina Vásquez Salazar
- Videos
- Rino Arreaza, Rodolfo Castillo
